Update on Pacific Research Institute
I received an email about a report that Media Alliance did on the influence of the Pacific Reseach Institute on our local media. Check it out.
Here is a significant section:
The key to the PRI's successful media strategy, according to Izumi, is that it tailors its marketing to the media's needs, giving reporters advance looks at studies so they can get exclusives; returning calls quickly so that reporters can make their deadlines; and providing credible information that, though conservative, is backed by thorough research. He also credits the PRI's marketing staff, which faxes op-ed pieces on a weekly basis to media outlets. The newspapers at the receiving end can use the columns at no charge. With free services such as these, it's no surprise that news outlets regularly consume the conservative think tank's media manna.
Op-ed pieces placed in the San Francisco Chronicle by PRI fellows and staff are also part of the PRI media strategy. A January 1998 piece in the Chronicle by PRI education policy fellow Royce Van Tassell is written to make it appear as though Van Tassell is just another concerned parent--he leads off his article with the identifier "I am the White father of three Black children: two 2-year-old boys, one infant girl." He goes on to attack affirmative action as an unnecessary relic from the past. The column is posted on the Chronicle Website without any note identifying Van Tassell as a PRI employee.
Pacific research institute CEO Sally C. Pipe's own anti-affirmative action op-ed, "U.C. Diversity Scheme is Also Unjust," appeared in the Chronicle on July 16, 1998. In it she defends the drop in under-represented minorities admitted to U.C. Berkeley since the passage of Proposition 209 and attacks the mild ameliorative plans proposed by the U.C. administration. This piece is also posted on the Chronicle Website with no note of Pipe's PRI connection. Back in July of 1997, former PRI director John C. Liu was tagged with his then-current PRI association when he contributed his anti-welfare views: "[increased welfare spending] has only ended up harming the very children it was intended to save."
Here is a significant section:
The key to the PRI's successful media strategy, according to Izumi, is that it tailors its marketing to the media's needs, giving reporters advance looks at studies so they can get exclusives; returning calls quickly so that reporters can make their deadlines; and providing credible information that, though conservative, is backed by thorough research. He also credits the PRI's marketing staff, which faxes op-ed pieces on a weekly basis to media outlets. The newspapers at the receiving end can use the columns at no charge. With free services such as these, it's no surprise that news outlets regularly consume the conservative think tank's media manna.
Op-ed pieces placed in the San Francisco Chronicle by PRI fellows and staff are also part of the PRI media strategy. A January 1998 piece in the Chronicle by PRI education policy fellow Royce Van Tassell is written to make it appear as though Van Tassell is just another concerned parent--he leads off his article with the identifier "I am the White father of three Black children: two 2-year-old boys, one infant girl." He goes on to attack affirmative action as an unnecessary relic from the past. The column is posted on the Chronicle Website without any note identifying Van Tassell as a PRI employee.
Pacific research institute CEO Sally C. Pipe's own anti-affirmative action op-ed, "U.C. Diversity Scheme is Also Unjust," appeared in the Chronicle on July 16, 1998. In it she defends the drop in under-represented minorities admitted to U.C. Berkeley since the passage of Proposition 209 and attacks the mild ameliorative plans proposed by the U.C. administration. This piece is also posted on the Chronicle Website with no note of Pipe's PRI connection. Back in July of 1997, former PRI director John C. Liu was tagged with his then-current PRI association when he contributed his anti-welfare views: "[increased welfare spending] has only ended up harming the very children it was intended to save."
1 Comments:
not quite sure what the author of this blog means when attempting to characterize John Liu's association with PRI in 1997. He never hid nor attempted to hide his affiliation with Pacific Research Institute during that time as they were his employer. What the author of this blog intended to insinuate by using the wording, e.g. "tagged with his association" is sophomoric at best.
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